The Digital Sales Tools Program helps growth companies to develop expertise for selling products and services with Social Media, Video, Webinars and Content. The use of leading edge technology can enhance reach, effectiveness and efficiency of sales teams when the proper planning and processes are put in place. The goal of the program is to help growth companies better manage their customer acquisition pipeline and win more business.
The program uniquely combines a comprehensive process-oriented curriculum, case studies, hands-on-tutorials, access to experts, and peer discussion.
The program is organized into 4 seminars, each representing a key step in the process:
- Connections
- Content
- Conversations
- Coordination
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